Product Code Database
The Apple QuickTake (codenamed Venus, Mars, Neptune) is one of the first consumer digital camera lines. It was launched in 1994 by Apple Computer and was marketed for three years before being discontinued in 1997. Three models of the product were built, including the 100 and 150, both built by Chinon, and the 200, built by Fujifilm. The QuickTake cameras had a resolution of 640 x 480 maximum (0.3 Mpx).
Time magazine profiled QuickTake as "the first consumer digital camera" and ranked it among its "100 greatest and most influential gadgets from 1923 to the present" list. Although the greyscale Dycam Model 1 (also marketed as the Logitech FotoMan) was the first consumer digital camera to be sold in the US (starting in November 1990) and at least one other camera, the Fuji DS-X, was sold in Japan even earlier, in late 1989, the QuickTake was probably the first digicam to have wide consumer acceptance.
The Dycam Model 1 was launched in 1991, capturing greyscale images into internal memory; CNN noted the Dycam's possibilities in a 1992 segment, touting its advantages over conventional film-based cameras. In 1992, Apple Computer started marketing plans for a digital camera codenamed Venus. At the time, over $12 billion was spent annually in the United States on photography. Apple sought a company to design and manufacture its QuickTake digital camera line. During this time, Apple entered into a set of non-disclosure agreements with Kodak to share its proprietary digital camera architecture and cooperate in its further development; Kodak contributed the CCD sensor to the final design. Later, Chinon was added as the manufacturing/assembly partner, also responsible for the design of the optics and basic electronics. By October 1993, rumors of Venus and its capabilities had publicly tied Kodak, Apple, and Chinon together; the cost was anticipated to be relatively low compared to existing digital cameras.
The camera had a built-in flash, but no focus or zoom controls, as the fixed-focal length lens had an equivalent angle of view as a normal lens for a 35mm film camera; the fixed-focus lens captured a range from to infinity; autoexposure was set by the camera, which controlled both shutter speeds (ranging from to ) and aperture (from 2.8 to 16) using a film speed equivalent to ISO 85. The flash has a maximum range of .
The QuickTake 100 was capable of storing eight photos at 640×480 resolution, 32 photos at 320×240 resolution, or a mixture of both sizes. All photos were stored at 24-bit color. There was no way to preview them on the camera, nor was there any way to delete individual photos from the camera (though there was a recessed 'trash' button which would delete the entire contents of the camera). The bundled Apple QuickTake software was used to retrieve photographs from the camera's internal memory, providing basic editing tools (rotating, resizing, and cropping) and allowing the user to select a file format and color bit depth for export.
At the same time, Kodak introduced its DC40, which used a similar design and hardware as the QuickTake 150, but captured images at an increased resolution to a larger internal storage. The QuickTake 150 sensor was the same as used in the DC40, but masked to a lower resolution; the DC40 used the entire sensor instead.
The QuickTake 150 kit also included PhotoFlash software (for Macintosh) or PhotoNow! (for Windows) and a separate close-up lens that changed the focus range to and diffused the flash appropriately. Apple also offered several different accessories for the QuickTake 150, including a travel case, AC adapter, battery booster pack (using 8×AA batteries), and a connection kit for Microsoft Windows.
Compared to the prior Kodak/Chinon-based models, the most noticeable change for the QuickTake 200 was a color LCD screen on the rear panel, which enabled the preview of stored photographs. The screen updated with a refresh rate of 30 Hz. In addition, the 200 added focus and aperture controls; apertures were now user-selectable, and although the lens was still a fixed-focus lens, three separate focus modes could be selected: close-up, ; portrait, ; and standard, to infinity.
Apple later reused the QuickTake name in iPhones released since 2018 as a feature in its camera app, allowing videos to be recorded without switching out of still camera mode.
The 200 model is only officially compatible with the Apple Macintosh for direct connections, while the 100 and 150 model are compatible with both the Apple Macintosh and Microsoft Windows. Because the QuickTake 200 is almost identical to the Fuji DS-7 or to Samsung's Kenox SSC-350N, Fuji's software for that camera can be used to gain Windows compatibility for the QuickTake 200. Other software replacements also exist, as well as using an external reader for the removable media of the QuickTake 200.
QuickTake cameras can still be directly connected to modern computers using a USB/serial adapter and the open-source programs GPhoto or JQuickTake (100 and 150 models only). Image files in the QTK format can still be decoded on modern operating systems using the open source programs dcraw, Gphoto or the OS X application GraphicConverter. Quicktake cameras can also be used with Apple II computers.
Quicktake 100 Plus
offered a factory upgrade to the QuickTake 100 changing the name to the QuickTake 100 Plus, which included all the functionality of the QuickTake 150.
QuickTake 150
Apple improved the file compression technology and released the QuickTake 150 in April 1995, replacing the 100. The 150 uses the same hardware as the 100, and the improved compression enabled the QuickTake 150 to capture 16 best-quality or 32 standard-quality images, with either quality level now stored at the full resolution of 640×480 in the 1MB of built-in storage.
QuickTake 200
The last QuickTake model was the Fujifilm-built QuickTake 200, released in 1996. The QuickTake 200 was a still video camera that captured images at 640×480 resolution. It was bundled with a 2MB SmartMedia flashRAM card (SSFDC), and an Apple-branded 4MB card was available as a separate accessory purchase; using the 2MB card, up to 20 (high-quality) or 40 (standard-quality) images could be captured.
Discontinuation and legacy
Although the QuickTake models sold well in the education and small business markets, other companies such as Kodak, Fujifilm, Canon, and Nikon shortly thereafter entered the digital market with brands that consumers associated with photography. The QuickTake line was discontinued in 1997 shortly after Steve Jobs came back to Apple. In an attempt to streamline Apple's operations, Jobs discontinued many non-computer products, including the Apple Newton line of products, the LaserWriter printer line, and the QuickTake cameras. The Apple QuickTake camera has since become a collector's item for Apple enthusiasts.
Specifications
Using QuickTake
The QuickTake 200 can be used with card readers that can read 5V media cards. For users with an Apple Macintosh running System 7 up to Mac OS 9 with a serial port, the QuickTake 200 can be plugged directly into the computer using the Apple QuickTake camera software. The QuickTake 100 and 150 store images internally, not on cards, so they must be used with an Apple serial cable and the QuickTake driver software.
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